As I served as a Manager/Art Director in the Licensing Design Studio. We worked on both 2D and 3D product.
Samples of art direction on mugs. I wrote the editorial on the top product.
As Art Director, I concepted ideas and attended photo shoots for our "itty bittys" greetings card line, a precursor to putting actual plush into our cards.
Compared to the work on the Kids Team, my art direction in the Licensing Studio was a bit more sophisticated to match adult card lines.
Intended for an adult Grandson.
Hallmark created artwork. Stayed in the line for an amazing amount of years.
Our studio created a very wide range of design solutions to match our property needs, as seen by these Thomas Kinkade Christmas cards.